By: Dayna Copeland Schaef
Good news about your morning brew! Recently published in the Archives of Internal Medicine, a study was conducted that supported the claim that coffee consumption was directly related to a reduction in depression in women, and even some men. It seems the more coffee you drink, the less likely it is that you’ll be susceptible to bouts of blue.
How you take your coffee says a lot about who you are – two sugars, cream, black, iced. For most Americans, imbibing in a cup of coffee is the first thing they do in the morning. Some turn it into a ritual with foamed milk, freshly roasted beans, a french press and fancy syrups, sipping it as they wake up slowly to the morning news. Others, and likely the majority, shovel a couple scoops of breakfast blend into the coffee pot and push “on,” hovering desperately until just enough for a full mug has dripped into the pot – a little dairy free creamer, not even a spoon to stir, and off to finish blow drying their hair and finding that other shoe.
Coffee is one of the most universally enjoyed beverages on the planet, and not surprisingly, one of the most lucrative industries. In the mid 1980’s, as the corporate coffee shop was on the rise, a few organizations began to call the alarm on the unethical business that was forming around the bean; large corporations underpaying coffee farmers for their products, pushing for mass production. An organization called Equal Exchange, along with a number of other organizations around the world, began working towards a concept called “Fair Trade,” starting with a project that supported Nicaraguan coffee farmers. Today, products that have a label boasting “Fair Trade” connote that the product was acquired ethically, with small-time farmer’s and consumer’s benefits in mind, supporting sustainable farming methods and community prosperity. Often times, these products are also organic.
So why drink organic, fair trade coffee? Well, like any other organic product, it was grown free of pesticides or chemicals, but it is also packed full of antioxidants. Unlike the more mass produced coffee brands, it is significantly more dense in vitamins and minerals. And for those who drink coffee strictly for the boost, it is worthwhile to know that the caffeine content in this organic coffee is more pure and natural, easier for your body to metabolize quickly and efficiently.
Intelligentsia Coffee is one of these companies that offers organic, direct trade coffee from a variety of “single origins” (not blended) such as Kenya, Mexico, Honduras and Guatemala. Like other organic, sustainable farm projects, Intelligentsia even believes in working within the confines of seasonality as a way of providing the most pure product to the consumer.